Five Lucrative Investments of Serena Williams That Will Make Her a Billionaire

Serena Williams Matches Daughter in Catsuit


Serena Williams, the American tennis ace, is a hit in the sport. In terms of on-court records, she has won 23 Grand Slams, the most by any player in the open Era. Further, Serena has the fifth-highest number of singles title victories and four Olympic gold medals, three in doubles and one in singles.



Therefore, it is an obvious fact that she is one of the wealthiest players tennis has ever witnessed. Plus, her business ventures are cherry on the top. Let’s dive deeper into her net worth and the various sources of her income.



Five successful investment decisions of Serena Williams

Serena Williams is very close to becoming a billionaire. Williams has a total of 94,518,971 dollars in prize money, the highest in WTA. Further, she has invested in a variety of businesses which have turned to be fruitful. Let’s take a look at the investments which have gifted her the most profits.



Both the Williams sisters became a minority stakeholder in Miami dolphins, an American football team in 2009. Since then, the valuation of the team has shown steady growth and now is of 3.42 billion dollars’ worth. Following that, Serena invested in Olly, a vitamin and supplement company in 2014. With an investment of six millions dollars, she claimed the seat of a lead investor. Now the company is believed to have made a gross profit of 45 millions dollars. Later that year, Serena founded Serena Ventures for her future investment.

In 2016, both Serena and her investment firm made great strides. She won her 7th Wimbledon title and her company landed a great deal with the UFC. The MMA promotion company then was at a valuation of $5 billion and now has touched a sum of $10 billion.

Then in 2019, Serena Ventures bagged two companies, Andela and Tonal, which now are on the list of her top five most profitable investments. Andela has leapfrogged from 700 millions to 1.5 billion dollars and Tonal currently stands at a valuation of 1.6 billion dollars.

Rere’s sponsorship deals

Serena Williams earns around 15 million dollars per year from sponsorships. She is a well-known tennis player and is cherished even outside the tennis world for her straightforwardness. She currently carries Nike and Wilson on the court. And off the court, she is the face of IBM, Intel, Pepsi, Gatorade, Chase Bank, Upper Deck, Delta airlines, Beats by Dre and Audemars Piguet.

Serena Williams in action during her first round ladies
Serena Williams in action during her first round ladies’ singles match against Aliaksandra Sasnovich on centre court on day two of Wimbledon at The All England Lawn Tennis and Croquet Club, Wimbledon

However, the 23 times Grand Slam champion isn’t just focused on making money. She works towards the betterment of society as well. Serena runs Serena Williams fund, which helps 13 different charities in their purpose. Further, she is UNICEF’s good-will ambassador and has made schools for kids in Africa and the Caribbean.


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